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Press Release

Avantax Welcomes Newest Members of Senior Leadership Team

September 23, 2021

DALLAS, Sept. 23, 2021 (GLOBE NEWSWIRE) -- Avantax®, a leader in tax-focused financial planning, has added Chief of Staff, Holly Manton, and Vice President of Software Engineering, Suman Aluru, to the company’s Senior Leadership Team.

As Chief of Staff, Manton’s focus includes streamlining strategic projects and initiatives and maximizing synergies across departments to best serve the firm’s Financial Professionals. Since joining the firm in 2004, Manton has worked with Financial Professionals in several operational roles, including Client Services, Premium Wealth Management Support, and as a Senior Relationship Manager. Manton also worked for Avantax’s parent company, Blucora, Inc. (NASDAQ: BCOR), on the Corporate Strategy team where she helped simplify complex business problems, identify and build business strategies, and provide data-driven insights and solutions for Blucora, Avantax and TaxAct®, the digital tax software business of Blucora.

Aluru joins Avantax from 7-Eleven, Inc., where he served as the Head of Finance and Accounting technology; prior to that, he led the first digital journey of accounting, asset transfer and wealth management financial planning as the Director of Digital Technology at Charles Schwab. At Avantax, Aluru leads the strategic transformation of Avantax platforms to further enhance the experience of Avantax Financial Professionals.

“Holly and Suman bring significant skills, experience and strategic value to the leadership team at Avantax, and I couldn’t be more pleased to welcome them to these critical leadership roles,” said Todd Mackay, President of Avantax Wealth Management®. “Holly’s experience working with our Financial Professionals brings priceless perspective and know-how, and Suman’s extensive experience in digital transformation and building high-performance teams further strengthen our leadership team. I look forward to seeing the value Holly and Suman will create for Avantax and our Financial Professionals.”

About Avantax Wealth Management®
Avantax Wealth Management® offers a tax-advantaged approach for comprehensive financial planning. Avantax’s Tax-Smart approach helps clients leverage taxes to create financial growth opportunities. Most financial companies treat taxes as an afterthought, or not at all, even though taxes are one of life’s most complex and costly expenses. Avantax technology, tax and wealth management insights are used by Avantax Financial Professionals to uncover and tailor opportunities across their clients’ financial lifecycles to help enable better long-term outcomes. The wealth management segment of Blucora, Inc. (NASDAQ: BCOR), which includes the Avantax Wealth Management® and Avantax Planning PartnersSM brands, had a collective $88 billion in total client assets as of June 30, 2021. For more information, please visit us at or on LinkedIn and Facebook.

Media Contact:
Tony Katsulos
(972) 870-6654

Investor Contact:
Dee Littrell
Blucora, Inc.
(972) 870-6463

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Avantax Wealth Management® is the holding company for the group of companies providing financial services under the Avantax® name. Securities offered through Avantax Investment ServicesSM, Member FINRA, SIPC. Investment advisory services offered through Avantax Advisory ServicesSM and Avantax Planning PartnersSM. Insurance services offered through licensed agents of Avantax Insurance AgencySM, Avantax Insurance ServicesSM, and Avantax Planning Partners. 3200 Olympus Blvd., Suite 100, Dallas, TX 75019, 972-870-6000.