Mr. Rao currently serves as the Chief Executive Officer of the Audience Measurement Business at Nielsen Global Media, a global provider of data, information and technology to the media and advertising industries, a role he began in December 2022. Also at Nielsen Global Media, Mr. Rao previously served as Chief Operating Officer from February 2020 to December 2022 and as Chief Product & Technology Officer from January 2019 to February 2020. Outside of Nielsen Global Media, Mr. Rao previously held a variety of executive positions within the Nielsen Corporation, a measurement and data analytics company, spanning the United States, Middle East and Asia for Nielsen’s Connect and Media businesses. Mr. Rao also served as the President of Nielsen Portfolio and the Chief Executive Officer of Gracenote, an entertainment data and technology provider, from January 2017 to December 2018. He has also served as the President of Nielsen’s Expanded Verticals business from December 2015 to December 2016 and EVP of Nielsen’s Digital Enablement from September 2014 to November 2015. Mr. Rao serves on the Diversity Council at Nielsen as the Executive Sponsor of the Asian American Employee Resource Group. Mr. Rao has served as a board member for OpenSlate, a global source of brand safety and contextual analytics for digital video content, since 2019. He also has served as a member of the board for NCSolutions since 2019. Mr. Rao holds a B.A. and an M.A. in Economics from Loyola College, Chennai, India and a MBA in marketing from Illinois State University.