Made Focuses on the Gig Economy with New TaxAct Campaign

January 24, 2018
Agency launches multichannel campaign to help this new workforce navigate the tax system.

BOULDER, Colo., Jan. 24, 2018 /PRNewswire/ -- Made, a marketing agency specializing in brand transformation, partnered with TaxAct to launch this season's tax campaign. The campaign focuses on the rapidly growing gig economy.

 

In 2017, the gig/freelance economy accounted for an estimated 34% of American jobs, and that's expected to grow to 43% by 2020. Despite this growth, this workforce has been largely ignored by the online tax industry, leaving these workers concerned that they're getting it wrong or missing out on opportunities to maximize their refund.

While the big players have focused on the traditional workforce, TaxAct is celebrating gig workers  with four new TV spots from Made that highlight the gig/freelance economy and the tools TaxAct has developed to help these workers feel confident while filing. Featuring the Deduction Maximizer  and $100K Accuracy Guarantee, the spots celebrate the growing suite of TaxAct tools designed to help gig workers. 

"Work that addresses a cultural truth is usually successful," said Dave Schiff, Chief Creative Officer at Made. "Gig workers have unprecedented freedom, but they don't have the same support that full-timers do when it comes to things like taxes—the campaign goes right at that."

At the heart of the work are two proprietary tools designed with gig workers in mind. The Deduction Maximizer, which helps filers find deductions specific to their job, and the $100K Accuracy Guarantee, which pays filers the difference in any shortfall from their return, and covers audit protection up to one hundred thousand dollars. 

Mathieu Stevenson, CMO of TaxAct parent Blucora, says the company is determined to innovate around gig workers, rather than just messaging to them. "These are hardworking people in very fluid circumstances. They don't need a filing partner that panders to them. They need a year-round partner with tools to help them navigate the tax system," he said.

More than 65 Million filers have gotten the most out of tax season by filing with TaxAct. This new campaign, which runs through tax day, hopes to get the word out that no matter what your job, TaxAct is the tax filing system built for the way you work.

About Made
Created in 2012, Made is very much an agency built for modern times. We bring best-in-class strategy and execution informed by years of big, international brand experience. We are many people, from many disciplines, united by a passion for making things happen for brands that make things here. Made is an amalgam of like-minded innovators, thinkers and makers built for a single purpose: transforming business. Made works with clients like Under Armour, Clayton Homes, Mozilla, TaxAct, Bright Health and others. For more information, visit mademovement.com.

About TaxAct
TaxAct is the savvy tax-filing partner, providing everyday Americans with affordable digital and downloadable tax management software to successfully navigate the U.S. Tax Code and improve their overall financial well-being. TaxAct's products enable all users, regardless of profession or tax bracket, to quickly, accurately, and cost-effectively file their taxes—and find ways to save money in all areas of their financial lives. To learn more about TaxAct, a business of Blucora, Inc. (NASDAQ: BCOR), visit www.TaxAct.com, or connect with us on Facebook, LinkedIn and Twitter.

 

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SOURCE Made

Courtney Mimmo, Made Movement, 305.772.0058, cmimmo@mademovement.com