Made Focuses on the Gig Economy with New TaxAct Campaign
In 2017, the gig/freelance economy accounted for an estimated 34% of American jobs, and that's expected to grow to 43% by 2020. Despite this growth, this workforce has been largely ignored by the online tax industry, leaving these workers concerned that they're getting it wrong or missing out on opportunities to maximize their refund.
While the big players have focused on the traditional workforce, TaxAct is celebrating gig workers with four new TV spots from Made that highlight the gig/freelance economy and the tools TaxAct has developed to help these workers feel confident while filing. Featuring the Deduction Maximizer and
"Work that addresses a cultural truth is usually successful," said
At the heart of the work are two proprietary tools designed with gig workers in mind. The Deduction Maximizer, which helps filers find deductions specific to their job, and the
More than 65 Million filers have gotten the most out of tax season by filing with TaxAct. This new campaign, which runs through tax day, hopes to get the word out that no matter what your job, TaxAct is the tax filing system built for the way you work.
Created in 2012, Made is very much an agency built for modern times. We bring best-in-class strategy and execution informed by years of big, international brand experience. We are many people, from many disciplines, united by a passion for making things happen for brands that make things here. Made is an amalgam of like-minded innovators, thinkers and makers built for a single purpose: transforming business. Made works with clients like
TaxAct is the savvy tax-filing partner, providing everyday Americans with affordable digital and downloadable tax management software to successfully navigate the U.S. Tax Code and improve their overall financial well-being. TaxAct's products enable all users, regardless of profession or tax bracket, to quickly, accurately, and cost-effectively file their taxes—and find ways to save money in all areas of their financial lives. To learn more about TaxAct, a business of
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Courtney Mimmo, Made Movement, 305.772.0058, email@example.com